Alan Holliday, Co-Founder of Hill Holliday, Dead at 72
NEW YORK (AdAge.com) -- Alan Holliday, co-founder of the Boston advertising firm Hill, Holliday, Connors, Cosmopulos, and a retired professor of advertising at Boston University, died this week of pulmonary failure at Massachusetts General Hospital. He was 72.
Advertising Age - 33 minutes ago
First Week of the Year Is All About Football
MINNEAPOLIS (AdAge.com) -- It's 2009! Out with the old and in with the new, right? Well, not quite yet -- at least not when it comes to the week's top 10 programs in the ad-centric 18-to-49 demographic. The list is a throwback to last year -- and in some cases, last...
Advertising Age - 1 hour ago
Will Washington Put DTV Transition on Hold?
NEW YORK The call to delay the transition to digital TV broadcast is getting louder. With President-elect Barack Obama, the Consumers Union, four TV networks (ABC, CBS, NBC and Fox), plus two former FCC chairmen weighing in on the matter, the long-touted Feb. 17 DTV deadline is...
AdWeek - 3 hours ago
Global-Marketing Director Leaving Ford
DETROIT (AdAge.com) -- Anne Belec, director-global marketing at Ford Motor Co., will leave the company after nearly 24 years "to pursue other interests," a spokeswoman confirmed to Advertising Age. There's no word on her successor.
Advertising Age - 1 day ago
JWT in London Names Managing Directors
NEW YORK JWT has yet to fill its London CEO vacancy but, in the meantime, has named joint managing directors to run the office. Sharing that title are two insiders: Joe Petyan, co-head of account management, and Tom Vick, a business director on Nestle.
AdWeek - 6 hours ago
The Danger of Digital Pennies for Brand Marketers
Because advertising dollars are critical to support the production of high-quality content, the impact of the recession on the evolution of internet brand advertising threatens to cause a downward and self-perpetuating spiral that will continue to hurt marketers, media producers...
Advertising Age - 1 day ago
Viacom vs. Time Warner Cable: Is Hulu to Blame?
NEW YORK (AdAge.com) -- There's nothing new about fee disputes between TV networks and cable and satellite operators, but now they've got an added wrinkle: Cable operators contending that TV networks should forfeit big fee increases when they put shows online free on...
Advertising Age - 9 days ago
Macrovision Finds New Deal for TV Guide Network
NEW YORK Macrovision has pulled the plug on a preexisting deal to sell TV Guide Network, opting instead to unload the property to the film studio Lionsgate in exchange for $255 million in cash.
AdWeek - 3 days ago
Diversity Study Takes Ad Biz to Task
NEW YORK African-Americans in the advertising industry are significantly underrepresented and underpaid compared to their white counterparts, in part due to a "culture in which deeply-embedded racial bias, both conscious and unconscious, creates systematic barriers to inclusion"...
AdWeek - 1 day ago
J&J's BabyCenter to Close Online Store
BATAVIA, Ohio (AdAge.com) -- Johnson & Johnson's BabyCenter.com is closing its online store today in an effort, the company says, to concentrate solely on digital media, including by going after more retail marketers as clients.
Advertising Age - Digital - 2 days ago
10% Staff Cut at Ogilvy Group, per Sources
NEW YORK The Ogilvy Group today cut about 10 percent of its staff across multiple units in response to client spending reductions that exceed the WPP Group shop's new business growth, sources said. The cut affected the North American offices of units such as Ogilvy & Mather,...
AdWeek - 3 days ago
Promotion:Give Up Ten Friends, Get a Whopper
Whopper Sacrifice: Delete 10 Facebook friends, get a free cheeseburger. Brilliant. There's already a group of people who offer themselves up for sacrificial befriending. -- via CNet ---------------- 150 winning ad campaigns in Advertising Next.
Advertising Lab - 22 hours ago
Clear Channel Overhauls Katz Media Group
NEW YORK (AdAge.com) -- Clear Channel is laying off 122 employees as part of an overhaul of the staff for Katz Media Group, a subsidiary radio rep firm. Katz will lose 8.5% of its employees, primarily in ad sales, coinciding with a restructuring of Clear Channel's sales...
Advertising Age - 1 day ago
Yahoo's Widgets On TV Screen
ConnectedTV.Yahoo.com: "TV Widgets enable popular Internet services and online media to reach viewers with applications specifically tailored to the needs of TV enthusiasts. The integrated Internet experience, powered by the Yahoo! Widget Engine, will be available in a...
Advertising Lab - 1 day ago
Electronic Newspaper Prototype in 1994
Another blast from the past for you after yesterday's story about videotex.More than a decade before the New York Times began trial of an electronic newspaper device in 2006, the Knight-Ridder's Information Design Laboratory had been working on its own prototype of the newspaper...
Advertising Lab - 1 day ago
The Joy of Cooking Not So Much
CHICAGO (AdAge.com) -- For many consumers, the joy of cooking is about not having to do any -- and that's what Bellisio Foods, maker of Michelina's frozen entrees, is banking on. The package-foods marketer has licensed the "Joy of Cooking" name and is testing...
Advertising Age - 1 day ago
Dunkin' Takes Battle Against Starbucks to Grocery Stores
CHICAGO (AdAge.com) -- Dunkin' Donuts isn't just fighting Starbucks on the coffee-house front. Now, it's taking the battle to grocery stores.
Advertising Age - 10 days ago
Not so Nifty AdMarket 50
Even in a recession, consumers consume, but they watch their pennies. Care to guess the AdMarket 50's standout performer for 2008? Wal-Mart Stores, which managed a year-to-date gain of 17.3% as shoppers bought into its value-priced pitch.
Advertising Age - 12 days ago
TV Guide Cable Channel, Website Sold -- but Not to Original Buyer
NEW YORK (AdAge.com) -- Just three weeks after its sale to TV producer Allen Shapiro's private equity firm One Equity Partners, TV Guide Channel and TVGuide.com have found another buyer in the form of Lionsgate.
Advertising Age - 3 days ago
Older Consumers Are Tech-Savvy Too
SAN FRANCISCO (AdAge.com) -- Anyone who thinks grandma and grandpa are out of the loop when it comes to consumer electronics is in for a surprise. Fifty-, 60- and 70-somethings use many technologies at rates comparable to those among younger consumers, according to a study by the...
Advertising Age - Digital - 2 days ago
Ignited Wins NBCU TV's Digital Media Biz
LOS ANGELES Ignited has won digital media duties for the NBCU TV Group, an account that includes all shows and branding efforts for the NBC broadcast network and cable properties. Billings are estimated at $35-40 million.
AdWeek - 2 days ago
Mobile Marketing Moves From Ads to Apps
SAN FRANCISCO (AdAge.com) -- In lieu of banner ads, advertisers increasingly are building mobile applications that provide contained brand experiences along with a usefulness that keeps users interacting with the brand.
Advertising Age - Digital - 2 days ago
End Times: Can America's Paper of Record Survive the Death of Newsprint? Can Journalism?
Advertising Age - 2 days ago
Recession May Move Mobile Away from Branding
NEW YORK (AdAge.com) -- In mobile's brief lifetime, marketers have experimented with the medium both as a brand-building and a direct-response channel, with no major proof points having emerged on either side.
Advertising Age - 3 days ago
Want That Hit Song on iTunes? It'll Cost Ya
NEW YORK (AdAge.com) -- In a huge win for the major record labels, Apple said iTunes would offer songs for as little as 69 cents. Under a new three-tiered pricing structure, iTunes songs will cost 69 cents, 99 cents or $1.69. How much a song costs will be determined by its...
Advertising Age - 2 days ago
Leo Burnett Settles 'Army of One' Suit for $15.5M
CHICAGO (AdAge.com) -- Leo Burnett will pay $15.5 million to settle allegations that it overbilled the U.S. Army for work on its "Army of One" campaign, the Justice Department announced today.
Advertising Age - 3 days ago
C+K Scores Edward Jones
BOSTON Building on new-business momentum it enjoyed for most of last year, independent Cramer-Krasselt in Chicago has been selected as lead agency by financial services firm Edward Jones.
AdWeek - 3 days ago
Google Expands Lead in Search Race
NEW YORK Google continues to widen the gap between it and all other competitors in the search race, while rival Microsoft has actually lost search users over the past year despite paying people to use its services, according to the latest figures issued by Nielsen Online. In...
AdWeek - 3 days ago
Horizon Sends Geico's Gecko Into the Wild
NEW YORK Horizon Media has engineered a multiplatform buy that will send Geico’s mascot to some wild places. Per terms of a deal with National Geographic Channel, the company will serve as the presenting title sponsor of Dangerous Encounters With Brady Barr and Wild.
AdWeek - 9 hours ago
Gatorade's Mysterious G Spots a Risky Strategy
NEW YORK (AdAge.com) -- What's G? That's what consumers have been asking ever since Gatorade began running its ambiguous black-and-white spots featuring only the stark letter G in the closing shot. Unfortunately, relatively few of them immediately found the answer....
Advertising Age - 2 days ago
SpongeBob Saved: Viacom, Time Warner Cable Settle Dispute
NEW YORK (AdAge.com) -- The nasty public dispute over rates fees Time Warner Cable and Viacom over the New Year's Eve holiday has been settled. The parties reached an agreement in principle to renew carriage Viacom's MTV Networks, which include Nickelodeon, MTV, VH1 and...
Advertising Age - 4 days ago
As Tracking Proliferates, Web Publishers Are Left Out
NEW YORK (AdAge.com) -- Publishers across the web have spent considerable dollars to create desirable editorial environments for web readers and advertisers, only to have that value diluted by those packaging and re-selling the datastream left in their wake.
Advertising Age - 4 days ago
Using Google Search Data to Read 2009's Tea Leaves
When I first started blogging five years ago, I was big into writing new year prediction posts. Many bloggers continue this fine tradition. I stopped when I realized that no one would go back and fact check me. More important, I stopped because the predictions were based on gut...
Advertising Age - 4 days ago
I'm afraid layoffs are coming. What can I do to make sure I don't get let go?
We read the headlines, we see the news, we hear about our friends. Times are tough, and the advertising and marketing business isn't going to be spared. In the past, I had the unfortunate privilege of being in the room as we went through a pretty major layoff. So here are...
Advertising Age - 1 day ago
Time Square in Google Earth
Google Earth got a lot of new textured 3D buildings for New York (--gearth), and here's what billboards on Times Square look like.Lots of coverage of Google Earth in the past; some highlights:Avatars, Bots in Google EarthAltoids Clues Game in Google EarthBest Buy in Google...
Advertising Lab - 10 days ago
Tremor Lands Former Coca-Cola Exec Shane Steele
NEW YORK (AdAge.com) -- Shane Steele, former director of emerging media and online advertising for Coca-Cola Co., is joining video ad network Tremor Media as VP-marketing.
Advertising Age - 10 days ago
Viacom Dispute Has Kids in Panic Over Losing Favorite Nick Shows
YORK, Pa. (AdAge.com) -- No more SpongeBob? No more iCarly? Much to my children's horror, that was exactly the threatening message scrolling across the bottom of the TV screen this morning as they watched the very cute, Dora-like cartoon about a little Chinese girl,...
Advertising Age - 9 days ago
John Lennon Imagines One Laptop per Child in Ad for Nonprofit
YORK, Pa. (AdAge.com) -- Almost three decades after he was murdered, John Lennon reappeared on Christmas Day -- or rather his voice and video image reappeared in an online and TV ad supporting the nonprofit program One Laptop per Child.
Advertising Age - 10 days ago
Yum Brands Launches Healthful-Eating Website
CHICAGO (AdAge.com) -- The parent company of belly-busting chains KFC, Taco Bell, Pizza Hut, Long John Silver's and A&W is banding its brands together in an effort help consumers lose weight.
Advertising Age - 10 days ago
Advertising in Recession, 2009 Edition
Ads on Edge View SlideShare presentation or Upload your own. (tags: branding recession) A pretty presentation from the sales department at The Economist about why you marketers should be increasing their budgets during a recession instead of doing ohterwise. No arguments we...
Advertising Lab - 4 days ago
Creative Differences
After watching the latest installment of the World's Funniest Commercials on TBS, I thought they should change the name of the program to the World's Most Depressing Show Ever, With Host Kevin Nealon Personifying the Abject Sadness. The funniest of the funny, chosen by online...
AdWeek - 4 days ago
MLB Network Preps for Rollout in 50 Million Homes
NEW YORK (AdAge.com) -- In these challenging economic times -- during which every story and press release commences with an "in these challenging economic times ..." salvo -- media entities are as likely to roll out a big-dollar, big-ambition offering as they are to...
Advertising Age - 12 days ago
Key Congressman Floats DTV-Switch Delay
WASHINGTON DC (AdAge.com) -- A key U.S. legislator is considering pushing back the Feb. 17 switch to all-digital broadcast TV signals. "With the date looming, moving the date back certainly warrants further discussion and may be a wise choice," said Daniel Reilly, an...
Advertising Age - 1 day ago
Cyrus Mehri: Man Behind the New Racial Discrimination Charges
NEW YORK (AdAge.com) -- The issue of the advertising industry's diversity hiring practices, which seemed to have settled down, flared anew yesterday. Attorney Cyrus Mehri orchestrated a dramatic press conference and the release of new study documenting racial disparity...
Advertising Age - 19 hours ago
CW Shuffles Its Upfront-Presentation Day for '09
NEW YORK (AdAge.com) -- The CW network will move its upfront presentation to Thursday morning this year, backing away from a 2008 experiment in which its entertainment chief, Dawn Ostroff, tried to talk about the outlet's fall lineup in a party-like atmosphere.
Advertising Age - 22 hours ago
Will Viewers Come Back for Award Shows?
MINNEAPOLIS (AdAge.com) -- After ratings tanked for last year's strike-struck awards shows, the next two months will determine if people still choose "The People's Choice Awards" and other star-studded events such as Sunday's "Golden Globe...
Advertising Age - 22 hours ago
Univision Hires AOL Exec to Run Digital Unit
NEW YORK (AdAge.com) -- Univision Communications has hired former AOL executive Kevin Conroy to run the Spanish-language-media group's digital business, a post that has been vacant for the past nine months, since Javier Saralegui left suddenly in April 2008.
Advertising Age - 23 hours ago
Nielsen: Mobile Video Usage Small But Growing
NEW YORK Despite the popularity of the iPhone, and the general touch screen mania that has been sweeping the U.S. over the past year, few people actually watch video on their cell phones. But the numbers are on the rise.
AdWeek - 23 hours ago
Campbell's Offers No Concessions to AFA
NEW YORK (AdAge.com) -- Campbell Soup is standing fast against the American Family Association, which has taken issue with a print ad aimed at gays and lesbians the marketer ran in The Advocate.
Advertising Age - 12 days ago
Economy Weighs Heavily on Marketing Execs for 2009
NEW YORK (AdAge.com) -- Marketing executives are tired of buzzwords such as Web 2.0, blogs and social networking. They're more concerned about credit availability, housing markets, alternative energy and the trade deficit, according to a new study of top-level marketers.
Advertising Age - 3 days ago
Economy Weighs Heavily on Marketing Execs for 2009
NEW YORK (AdAge.com) -- Marketing executives are tired of buzzwords such as Web 2.0, blogs and social networking. They're more concerned about credit availability, housing markets, alternative energy and the trade deficit, according to a new study of top-level marketers.
Advertising Age - 4 days ago
John Lennon Imagines One Laptop per Child in Ad for Nonprofit
YORK, Pa. (AdAge.com) -- Almost three decades after he was murdered, John Lennon reappeared on Christmas Day -- or rather his voice and video image reappeared in an online and TV ad supporting the nonprofit program One Laptop per Child.
Advertising Age - Digital - 10 days ago
Spending in Midst of 3-Year Drop, First Since Depression
The recession officially began in December 2007. But Magna's Bob Coen calculates that U.S. ad spending actually fell in full-year 2007, with bigger drops seen in 2008 and expected in 2009. That would be the first three-year decline since the Great Depression.
Advertising Age - 12 days ago
Hoegaarden Names Amsterdam Worldwide Global Agency
CHICAGO (AdAge.com) -- Hoping to capitalize on a growing market for wheat beers, Anheuser-Busch InBev today named Amsterdam Worldwide global agency of record for its Hoegaarden beer, following a review.
Advertising Age - 1 day ago
Festival of Media Moves to Valencia, Spain
The Festival of Media, taking place April 19-21, is was moving from Venice to Valencia, Spain's Palacio de Congresos, and adding a global awards program.
Advertising Age - 1 day ago
Frothy Milk as Ad Medium
Internet-based travel provider Expedia was offering consumers in Germany some great flight deals to Italy and wanted to publicize them in a subtle and low-cost way. There are few things more Italian than cappuccino, so Expedia teamed up with coffee shop Deli Star to create a...
Advertising Age - 1 day ago
Meredith Closes Country Home, Lays Off 250
Meredith Corp. laid off 250 more employees, shut down Country Home magazine today and relocated some creative functions to its Des Moines, Iowa, headquarters from New York today. The moves by Meredith, publisher of magazines including Ladies' Home Journal and Better Homes...
Advertising Age - 1 day ago
Twitter Snobborati
ZOMG! Why I won't follow you in return on Twitter. Sorry, had to vent. Feeling better already. To not waste a blog post -- consider it a lesson in writing a perfect linkbait trap. But really: ZOMG! ---------------- 150 winning ad campaigns in Advertising Next.
Advertising Lab - 1 day ago
'Morning-After Pill' Catches Flak for MTV.com Ad
NEW YORK (AdAge.com) -- The so-called morning-after pill is advertising on MTV.com. Emergency contraceptive Plan B has been controversial from the moment it was approved in 2006 as an over-the-counter drug available without a prescription to women 18 and older. Now, the...
Advertising Age - 1 day ago
A Reality Show with a Decent, Empathetic Cast? Can that Work?
Like many other viewers who came of voyeuristic age in the era of MTV's "The Real World," I've long since outgrown it. At some point, the exhaustively diverse casts and manufactured drama started to grate rather than amuse (did I say "amuse"? I meant...
Advertising Age - 1 day ago
Virgin Mobile Expands Creative Roster, Shifts Media Duties
NEW YORK (AdAge.com) -- Virgin Mobile USA has shaken up its roster of creative and media shops as its chief marketer, Bob Stohrer, seeks a broader mix of agency partners to work on the brand.
Advertising Age - 1 day ago
Lay's Aims to Improve Its Chips' Image
CHICAGO (AdAge.com) -- This news just in: Lay's potato chips are made from potatoes. To combat the perception of the snack as overprocessed, the ubiquitous chip is mounting a multimillion-dollar campaign from agency Juniper Park, Toronto, that underscores the fact that the...
Advertising Age - 1 day ago
Goldsmith Launches Home Planning Site
NEW YORK Former Y&R CCO Gary Goldsmith is returning to his entrepreneurial roots. Last month, the 53-year-old art director launched yourchitect.com, a site that "brings everything you need to imagine, plan, build and decorate your home together in one place."
AdWeek - 1 day ago
MySpace Attempts Leap To TV
MySpace wants users to update their status while watching TV -- literally. While social networking addicts often watch TV and surf the Web simultaneously, the News Corp.-owned service has partnered with Yahoo and Intel to create a "MySpace Widget for TV," which will...
Advertising Age - 1 day ago
Grocers: You May Be Marketing to Your Customers' Backside
YORK, Pa. (AdAge.com) -- Are your customers pushers or pullers? We're not talking about the question of push vs. pull marketing strategies but rather, Do they push the shopping cart or pull it through the checkout?
Advertising Age - 1 day ago
Scientists Prove the 'Axe Effect' Is Real. Sort of
BATAVIA, Ohio (AdAge.com) -- By now everyone is familiar with ads for Axe deodorant showing women chasing men who use products from the Unilever personal-care brand. And a new study in the U.K. by a University of Liverpool professor who focuses on the role of scent in mate choice...
Advertising Age - 1 day ago
Kodak CMO's Market View: 'From Tension to Terror'
NEW YORK (AdAge.com) -- Eastman Kodak CMO Jeffrey Hayzlett makes no bones about his downbeat view of current market conditions. In remarks to an audience of marketers at a marketing awards event, he characterized the situation as one that was moving from "tension to...
Advertising Age - 1 day ago
NBC Benefits From New Year's Resolutions
MINNEAPOLIS (AdAge.com) -- New Year's is a time for resolutions -- particularly regarding weight loss. Whether "The Biggest Loser's" viewers and contestants will keep their resolutions remains to be seen. But NBC, which is hoping to gain audience after losing...
Advertising Age - 1 day ago
More Long John Silver's for Empower
NEW YORK Long John Sliver's has consolidated its media account at Empower MediaMarketing without a review, the client has confirmed. The company spent $35 million on ads in 2007
AdWeek - 1 day ago
Fiesta Bowl Outscores ABC's 'The Bachelor'
MINNEAPOLIS (AdAge.com) -- It was brawn over beauty in Monday's Nielsen ratings race, as Fox's Fiesta Bowl scored a first place 5.5/13 rating and share in the ad-centric adult 18-49 demographic, well above the 3.1/8 average for ABC's season premiere of "The...
Advertising Age - 2 days ago
iPhone Skin Displays 3D; WSJ Gets Really Excited
This is pretty cool if it works as advertised: "The Wazabee 3DeeShell uniquely depicts 3D content such as games, pictures and videos on the Apple iPhone in an extraordinarily realistic way.The housing contains a lens that eliminates the need for special 3D glasses, while serving...
Advertising Lab - 2 days ago
Epsilon Names Andrew Frawley President-Digital, John Colasanti Leaving Carmichael Lynch
Epsilon tapped customer-marketing pioneer Andrew Frawley as president-digital services.
Advertising Age - 2 days ago
EW Loses Its Top Editor
EW Loses Its Top Editor The New York Post reports that Time Inc. moved Entertainment Weekly's current managing editor Rick Tetzeli upstairs to work on special projects while moving People Executive Editor Jess Cagle into the top post at EW. EW has already shouldered a...
Advertising Age - 2 days ago
Former Lowe Exec Launches PI&C
NEW YORK Domenico Vitale, former chief strategy officer at Lowe in New York, is launching a collective of strategic and creative talent known as People Ideas & Culture.
AdWeek - 2 days ago
CBS's Moonves: Scatter Pricing Stays Even With Upfront
NEW YORK (AdAge.com) -- CBS Corp. CEO Leslie Moonves boldly predicted his company's flagship network would be able to eke out increases in the cost of ad time sold during this year's coming upfront sales season.
Advertising Age - 2 days ago
Retailers Pull Back Holiday Search Spend
NEW YORK Retailers put the brakes on search ad spending as the holidays neared. SearchIgnite, a provider of search marketing management tools to marketers and agencies, found that search ad spending and average order value both declined after Black Friday.
AdWeek - 2 days ago
HBO Lands Obama Inaugural Rights
NEW YORK HBO will kick off coverage of Inauguration Week with an exclusive Sunday, Jan. 18, telecast of the star-studded opening ceremony, two days before the saturation coverage of Barack Obama's inauguration begins in earnest.
AdWeek - 2 days ago
Scion Takes Road Less Traveled
NEW YORK Scion is launching vibrant TV and print ads in what is essentially an extension of last year's "United by individuality" initiative. Crafted by San Francisco-based Attik, the new "Samples" push offers a candy-colored, kinetic look at Scion's five-door xB subcompact wagon...
AdWeek - 2 days ago
Advertising on Videotex
An article in today's Slate examines the relationship between newspapers and electronic content delivery that goes back further than many imagine: from the experiments with faxes in the 1940s to the emerging media of 1970s -- videotex services (?). Slate writes: "So intense...
Advertising Lab - 2 days ago
Beware the Knee-jerk Urge to Slash Marketing Budgets
NEW YORK (AdAge.com) -- Mark Gambill, chief marketing officer of CDW, warned big marketers to resist the knee-jerk inclination to slash marketing budgets. In Manhattan to accept a top marketer award, Mr. Gambill offered his observations and advice for the coming year. CDW is the...
Advertising Age - 2 days ago
Televisia Suit Against Univision Goes to Trial
NEW YORK (AdAge.com) -- Univision Communications and Grupo Televisa, the Mexican media giant that supplies most of the U.S. Spanish-language TV network's highest-rated programming, went to trial today in U.S. District Court in Los Angeles after years of feuds and legal...
Advertising Age - 2 days ago
Omnicom Taps Warren for New Diversity Role
NEW YORK (AdAge.com) -- Omnicom Group has tapped Tiffany R. Warren of Arnold Worldwide to serve in the newly created role of chief diversity officer at the holding company.
Advertising Age - 2 days ago
Former Lowe Exec Vitale Launches Agency
NEW YORK (AdAge.com) -- Domenico Vitale, who last month left his post as chief strategy officer at Lowe, New York, has launched a start-up agency called People Ideas & Culture.
Advertising Age - 2 days ago
CBS' Moonves Predicts Upfront Increases
NEW YORK Whether or not there are price increases in the 2009 network TV upfront, the posturing season has begun. The CEO of at least one network -- CBS -- believes it will command price increases in this upfront.
AdWeek - 2 days ago
Deutsch Adds WellPoint
LOS ANGELES Healthcare firm WellPoint has hired Deutsch in Marina del Rey, Calif., for its creative chores, the Interpublic Group agency said today.
AdWeek - 3 days ago
Banks Can Keep Customers, Make Money With Mobile
Bankers who want to cut customer churn and make money should look no further than the mobile device in their pockets, argues Yankee Group in new research out today.
Advertising Age - Digital - 3 days ago
Mediabrands Names New Chief Digital Officer
Mediabrands, Interpublic Group's media division, has appointed Quentin George to the newly created position of chief digital officer. Mr. George will be charged with accelerating Mediabrands' strategic planning and business development in all aspects of...
Advertising Age - 3 days ago
How Newspapers Tried to Invent the Web, But Failed
How Newspapers Tried to Invent the Web, But Failed Slate's Jack Shafer asks for a moment of sympathy, please, for newspapers, whose readers and advertisers have been fleeing at a frightening rate. It would be easy to accuse editors and publishers of being clueless about...
Advertising Age - 3 days ago
Viacom Dispute Has Kids in Panic Over Losing Favorite Nick Shows
YORK, Pa. (AdAge.com) -- No more SpongeBob? No more iCarly? Much to my children's horror, that was exactly the threatening message scrolling across the bottom of the TV screen this morning as they watched the very cute, Dora-like cartoon about a little Chinese girl,...
Advertising Age - 3 days ago
Holiday E-Commerce Falls for First Time Since 2001
NEW YORK (AdAge.com) -- No one expected real growth in the e-commerce sector this holiday season, but few expected it to actually drop as it did. ComScore's end-of-season online sales figures put the tally at $25.5 billion, down 3% from $26.3 billion a year ago. To come up...
Advertising Age - 3 days ago
Broadcast Networks Face Identity Crisis
NEW YORK (AdAge.com) -- NBC or TNT? While TV-industry suits and ad buyers will tell you a vast difference exists between the two, it's all the same to a kid channel-surfing his way up and down the cable box. Now even the biggest proponents of broadcast TV have begun to see a...
Advertising Age - 3 days ago
As Tracking Proliferates, Web Publishers Are Left Out
NEW YORK (AdAge.com) -- Publishers across the web have spent considerable dollars to create desirable editorial environments for web readers and advertisers, only to have that value diluted by those packaging and re-selling the datastream left in their wake.
Advertising Age - 3 days ago