Yahoo's New "Network Distribution" Search-Ad Tool Off To Okay Start, But Advertisers Not Yet Switching From Google

This is a report from our premium subscription research service The Internet Analyst.  To sign up for a free trial, please submit your name and email address here. On January 10, Yahoo launched a product called Network Distribution, which is intended to generate better performance for search advertisers by letting them choose to run ads only on owned-and-operated Yahoo sites (O&O), affiliate third-party partners on Yahoo's network, or...

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