What Obama Can Teach You About Millennial Marketing
NEW YORK (AdAge.com) -- Barack Obama's brand management, unprecedented in presidential politics, shows pitch-perfect understanding of the keys to appealing to the youngest voters. 3 months ago
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Wrote Newsweek's Andrew Romano, "Obama is the first presidential candidate to be marketed like a high-end consumer brand." I agree and this doesn't sit well with me. I want a president, not a product.