Vertical Networks Poised To Take A Larger Share Of Online Ad Market: Analyst

To many media industry observers these days, the notion of a major publisher joining or starting an online ad network seems to feel like an over-hyped trend that's long since jumped the shark. But the potential value found in vertical ad nets is so great, those who reflexively avoid them are making a huge mistake, argues Lehman Brothers analyst Doug Anmuth in his Internet Inside Weekly report (pdf only, not online). The main take away from...

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