Prediction: UK Online Ads Pass TV In 2009
Online advertising will surpass TV in one key market in 2009: the UK. This, according to the UK arm of the Internet Advertising Bureau, which estimated the size of the UK advertising market with PricewaterhouseCoopers and the World Advertising Research Center. How much online vs. TV ad spending is expected in 2009? We don't know from the Reuters coverage, which just gives us the 2007 numbers. UK online advertising -- both display ads and search...
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