On Ad Networks: Pork Bellies, Diamonds, Or The New Direct Marketing?

Over the past few weeks, a debate over the use and growing prominence of ad networks and exchanges has been gathering. The recent shuttering of ESPN's (NYSE: DIS) and the Washington Post's (NYSE: WPO) respective ad nets, as well as the news the Forbes was starting another one, have given legs to a comment made at the Interactive Advertising Bureau's annual conference by Martha Living Stewart Omnimedia's Wenda Harris Millard warning that media...

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