Making Cents of Social Media Tools

Let's get this out of the way: much like you, I too am sick of every single "social media" service that's going to magically bring customers in the door and turn them into lifetime fans of your business. Ever since Facebook, Twitter, and LinkedIn became mainstream applications, we've seen a torrent of entrants into the social space that's matched in number only by the sheer volume of vapid celebrity tweets on Twitter.But look underneath the...

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