How one CEO Facebooked his company

When Jeremy Burton arrived as CEO at private-equity-owned Serena Software last year, he found a respectable but boring 25-year-old firm still profitably churning out mainframe-oriented products. But he also discovered some underplayed non-mainframe products as well as new technologies in R&D that could be killer in a mashup Web 2.0 world. Of course the company's owners at Silver Lake, wanted him to find ways to make the place grow. So he turned...

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