Content As Advertising; Advertising As Content On The iPhone

Matt writes in with a great example of how the concept that content is advertising and advertising is content is moving to the iPhone in the most recent iPhone app for NPR: In this app, the mobile analytics and advertising company Medialets is serving up an ad for the new album, Contra, by the band Vampire Weekend. At first, the ad just peeks out at the bottom of the NPR app, but if you click to expand it, it quickly takes up the entire device....

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