Book Review: You Are What You Choose

I keep thinking that it's only a matter of time before my trips to the mall start resembling Tom Cruise's experience in his movie Minority Report.  In the movie, they use iris scan technology to identify their customer.  But they haven’t quite mastered the art of engaging our hero enough to get him to actually walk into the store and buy something. Too bad the advertisers portrayed in the movie didn’t read "You are What You Choose:...

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