Advertising: Yahoo and WPP in Partnership
The deal between Yahoo and WPP Group, the advertising holding company, will give WPP's clients a broader swath of Web sites where they can aim their messages. 1 month ago
NYTimes - Technology Click here to Read the Full Story
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Great partnership - "Under the deal, the thousands of Web publishers that use Yahoo’s advertising auction service to sell space on their sites will get more direct access to WPP’s clients. Those clients, in turn, will be able to funnel their messages to Web site visitors who might be particularly receptive, using technology from an ad-targeting division of WPP called 24/7 Real Media. WPP’s clients will also benefit from the extra information the agency will be able to collect about the behavior and demographic profile of people who visit sites on the Yahoo auction service, which is called Right Media. Those details will enhance the database that GroupM, which is WPP’s flagship planning and buying agency, collects about customer behavior."