Ad Industry Roundup: Microsoft; Kelsey Group; NYT; Blinxx/Denuo; Forrester; WPP; About; EA; Turner

-- Microsoft To Test Ad Effectiveness Tool:  Microsoft (NSDQ: MSFT) will begin beta testing a new measurement tool called "Engagement Mapping" next month. Instead of linking sales, leads and traffic to the last ad that a user clicked on a... 7 months ago