Advertisers Expected To Spend $1.1 Billion For Local TV Online This Year: Report

Local TV stations are expected to make more than $1.1 billion for online advertising this year, up 45 percent over 2007, according to a report by Borrell Associates, which offers a similarly bright outlook for online TV and the local web spending in general. The report, conducted on behalf of Television Bureau of Advertising, a local station trade group, gathered data from 534 TV stations from Borrell's database of 3,096 local web properties....

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