Advertising News

CHICAGO (AdAge.com) -- MillerCoors has tapped veteran Pepsi executive Rick Gomez to lead its Coors family of brands.

LONDON (AdAge.com) -- Internet ad spending is forecast to keep growing despite the recession, but the mix of online spending is changing as display falls further out of favor with marketers, leaving online alternatives to fight for the marketing dollar.

Online video and its possible effects on entertainment, cable and telecoms has become a hot topic on Wall Street.

As the Big 3 American automakers attempt to change public perception, Nascar may be the best sponsorship vehicle.

NEW YORK (AdAge.com) -- After years of doing business the same way, lately it seems as if there's no end to new metrics for TV. This year, Publicis' MediaVest is seeking to add a secondary guarantee to its TV deals with select networks, based on new data from media and...

CHICAGO (AdAge.com) -- In what's believed to be a first-of-its-kind arrangement in the struggling newspaper industry, Belo's Dallas Morning News has tapped rival publisher Tribune Co. to handle its national ad sales.

Time Warner has partnered with Comcast to develop a cohesive strategy for its sweeping "TV Everywhere" initiative.

NEW YORK (AdAge.com) -- One of the earliest start-ups to promise an interactive TV experience on the web gave it up today, as Joost announced it will shift from a consumer strategy to licensing its technology to cable, satellite, broadcasters and other video sites.

Bristol-Myers Squibb has awarded its media assignment to MediaVest after a review; annual spending is $420 million.

YORK, Pa. (AdAge.com) -- Living wirelessly has contributed to a branding mess. Notebooks, netbooks, smartphones and (coming soon) smartbooks are on a collision course as each adopts some of the others' design elements and features, becoming more homogenous and harder to...

Steve Wozniak's amazement at Bing is a reminder that many people could use a refresher on search tips. So this month, I take off my search-marketer hat and put on my search-professor one.

NEW YORK (AdAge.com) -- With the TV-upfront market frozen and advertisers looking for lower-cost means to reach consumers, a push is on to try formats that could finally realize some of the potential of online video with targeted ads that engage with real interactivity.

NEW YORK (AdAge.com) -- Just as Time Warner is unwinding that mistake, AOL is figuring out the future of magazine publishing on the web. And it's doing so without Time Warner's content assets.

NEW YORK (AdAge.com) -- For all the ink spilled on the importance of Twitter and Facebook as feedback and customer-service channels, there's another social-media tool marketers are increasingly finding useful, not just as an online-shopping tool but as an internal,...

Retail grocery prices in the U.S. continue to creep higher overall compared with 2008, according to new research from Nielsen. The good news is that price increases appear to be slowing compared with the spikes experienced by shoppers in the spring of 2008 and 2007.

NEW YORK (AdAge.com) -- Just because there's a market for your online video doesn't mean there's a market for the product it's hawking, an important lesson illustrated by this week's No. 4 spot debut.

At Cannes, Eric Schmidt said he believes the economy should begin to grow again in the fall.

NEW YORK (AdAge.com) -- Sure, everyone in marketing is buzzing about the need for social media, but how many people actually know how to integrate such techniques into their campaigns or office procedures? In this interview, we talk to someone who does that very thing every day:...

CHICAGO (AdAge.com) -- Crown Imports is shifting creative duties on Corona Light to Publicis, New York, from longtime shop Cramer-Krasselt, Chicago.

NEW YORK (AdAge.com) -- Customer databases, which cull years of spending and behavioral information to try to boost conversion and revenue, have long been a staple for marketers in industries such as travel, hospitality, retail and financial. But what happens when a massive...

CANNES (AdAge.com) -- Australian agency Cummins Nitro emerged victorious once again during the Cannes Cyber Lions ceremony, claiming its third Grand Prix at the 56th International Advertising Festival for the Tourism Queensland "The Best Job in the World" campaign.

It's a tough time for the newspaper industry. As digital-media choices continue to grow and technology allows for better audience targeting, the need for mass-market advertising vehicles, such as print newspapers, continues to wane. However -- and this is important -- the...

LONDON (AdAge.com) -- U.K. furniture retailer Habitat has sparked consumer backlash and negative publicity for using the unrest in Iran to drive Twitterers to its website.

TiVo has inked a partnership with the upstart Web analytics firm Quantcast to begin offering advertisers audience data that blends TV viewing and Web surfing. This would provide buyers with a means to evaluate cross-media campaigns from a single source.

NEW YORK (AdAge.com) -- Microsoft and Mediabrands, the media division of Interpublic Group of Cos. that counts Microsoft as a major ad client, are collaborating to build a software system that marketers can use to track everything from search advertising and e-mail newsletters to...

Today consumers are far more likely to seek out and, what's more, trust what they read on other sites rather than anything we put out. The reasons are both technological and sociological.

NEW YORK (AdAge.com) -- Today Yahoo rolls out the first version of its self-serve ad product, My Display Ads, a bid to win over local advertisers and convert search advertisers to display.

NBA signs Taco Bell as its official fast-food sponsor, replacing McDonald's, per sources.

NEW YORK (AdAge.com) -- Along with all the other ways its wounded marketers, the global recession is greatly exacerbating the problem of counterfeit products. Citing data from its latest study of the issue, the CMO Council warns that global rings of brand pirates have moved far...

Vince Broady today launches thisMoment.com, a platform that aims to blend the best of social networking, video sharing and live communications.

BATAVIA, Ohio (AdAge.com) -- A newfound appetite for risk, innovation and share grabs seems to be emerging in what would have seemed the unlikeliest place a couple of years ago -- the U.S. laundry business.

McCann's Leslie Long and Chris Cutone discuss how their agency continues to identify, follow and maintain conversations with the leading talent within the strategic planning, creative and digital disciplines.

Research from IPG's Initiative concludes that the recession is having a greater impact on consumer spending than previous downturns

Steve Ballmer, Microsoft's CEO, talks about the future of advertising during his Cannes seminar.

The U.S. Supreme Court decided on Monday to let stand a ruling that Cablevision can go forward with its virtual DVR product. What it means for marketers is greater DVR penetration and, potentially, more on-demand viewing.